About Us

Wickory & Whimsy started with a belief that the small things—a steady flame, a soft scent, a quiet moment—can change the feel of a room and the pace of a day. In our Madison, WI studio, we blend rustic craft with a light, playful spirit: wickory for the grounded, woodsy notes we love; whimsy for the bright, uplifting ones that make a space feel alive.

Every candle and body product is made in small batches with premium soy wax, skin-friendly oils, and phthalate-free fragrance blends. We keep our designs minimal and timeless so they fit easily into your home and your routine. From pouring and wicking to labeling and packing, each step is done with care—because the details matter when you’re making something that becomes part of someone’s everyday ritual.

Our hope is simple: that each scent meets you where you are—bringing calm, comfort, and a little wonder, one light at a time.

What we stand for

  • Small-batch, hand-poured in Madison, WI

  • Clean ingredients: 100% soy wax, phthalate-free fragrance, essential-oil–enhanced blends

  • Thoughtful materials: cotton or wood wicks; recyclable glass & tins; minimal packaging

  • Cruelty-free, dye-free formulas and low-waste production

  • Timeless design: matte, neutral packaging with clear, legible labels

How we make it

  1. Blend – We pair grounded woods with bright botanicals for balanced fragrance profiles.

  2. Pour – Each candle is hand-poured, then cured for an even, clean burn.

  3. Label & pack – Minimal, matte labels; recyclable materials; ready for gifting or daily use.